Why Construction Industry should embrace E-Commerce
E-commerce! Isn’t it an alien concept for the construction industry? Yes, while most of the retailers (non-construction) have adopted it as the best B2C business idea to increase sales, E-commerce is still finding it hard to seep into the mainstream construction business. There are several reasons for this reluctance. And, the number one is the comfort of doing business with the people whom you already know. Also, all the construction firms need not need E-commerce. Still, E-commerce rise in the construction industry is slowly gaining momentum, and there are numerous whys and wherefores.
Here’s why e-commerce in the construction industry should be welcomed and well-accepted. Here are the few factors to be considered first:
- Do you think order processing can be fast and swift?
- Do you often have a problem with the data and listing of your products? Keeping it up to date is a task!
- Are you willing to serve your clients beyond your working hours?
- Are your competitors already online with their products?
- Is Amazon crushing the chances of your business?
Well, if most of your answers are “YES,” then the time has come to be online. So, are you ready for E-commerce? E-commerce website development process takes time and is an ever-evolving process. Getting e-commerce web development for construction company is not easy; you need to do proper research on best digital construction marketing agencies to handle your project, to get you ready for the future digital transformation, which we assure you is happening rapidly.
The leading five reasons for a construction company to go for e-commerce are:
1. E-commerce for construction companies mean Speedy Delivery
Who doesn’t want a fast delivery? The construction industry can benefit a lot from the swift management of shipments, which can be transacted soon and tracked in real-time. Your managers, who are hard-pressed for time, will also feel relieved as the online sellers and distributors usually manage the logistics.
Meanwhile, managers can concentrate on operations. The status of the delivery, order time, and other delivery logistics are also easily manageable with e-commerce technology. Everything and anything is just a click away.
Speedy delivery also means satisfied customers and clients. E-commerce assures that the customers’ demand is being met on time with expectations. The fast delivery of materials and other supplies are also instrumental in completing the projects done on time.
2. Equipment rentals and sales
How a construction industry would operate if you take out equipment! It can’t, right! The equipment market is quite fragmented, with many small players serving the big local companies. Another situation is that many mediators are acting between buyers and sellers and equipment rental companies. This scenario is perfect for an e-commerce intervention.
The use of e-commerce would be excellent to shut out all the complications existing in the equipment market. With the use of e-commerce, it would be effortless for a customer to buy, sell, and rent equipment online. This step will also eliminate the loss of money in between and increase cost savings.
3. Low wastage & Environment-friendly
The construction industry is at the receiving end of flak for not being environment-friendly. The use of e-commerce will help to get rid of wasteful practices existing in the industry. If a project manager or general contractor wants to use high-end environment-friendly material which he/she is not able to find locally, an e-commerce platform will only help.
Some of the advanced thinkers in the industry have already started recycling the scrapyard junk equipment and machinery and selling it online. E-commerce rise in the construction industry should be embraced so that the industry can minimize its carbon footprint and do its bit for mother earth.
4. Budget and financial management
The use of e-commerce is all about simplification of the tedious process. Thus it helps in budgeting and managing the finances in a better and effective way. Here’s an example we found online on how a contractor was able to erect a 1,000 wall feet of heavy sheet pile in a shoe-string budget. His proposal included the pricing of a new heavy sheet pile only. What he actually did to cut down the cost was he used an e-commerce platform to connect with a supplier who was selling the same type of heavy sheet pile that he needed at a low price. Also, this contractor bought the used materials online to reduce the cost to the customer further. He saved the customer more than $400,000.
5. E-commerce through mobile
The use of mobile has increased rapidly as most of us are consuming information, news, clothes, accessories, and many other materialistic things through online use in the mobile. E-commerce website template which is mobile friendly helps in gaining business for sure. The same holds for the construction industry. For instance, take an example of HD Supply Construction & Industrial-White Cap, a provider of building supplies. The company has found ways to bring contractors into e-commerce. The company uses a mobile site to complement its main e-commerce website and has witnessed significant sales coming through mobile.
Let’s not take E-commerce in the construction industry as mere a new trend. It’s the future especially when the equipment and building material supplies are concerned. An e-commerce construction website is also the need of the day for many firms who are into the production of elegant home interior accessories and furniture. E-commerce rise in the construction industry has benefits galore like swift processing of orders, speedy delivery, ease of business, transparency, and of course a greener world.
Googling for e-commerce web development services for construction companies, we will help you in developing your perfect e-commerce website design. At CMGurus, digital marketing for construction companies is made easy and successful. We offer construction marketing services – digital solutions to all your needs.