As a marketing tool, email is perhaps the best way to reach out to your audience. It is also very easy to integrate into existing campaigns and can offer many benefits to your construction business.
Planning email marketing for construction companies is one of the easiest ways to advertise different products and services. There are so many benefits to this type of marketing that the results are easy to see and worth the effort as well. Below are some of the biggest benefits of email marketing:
Trends constantly change, and this is true even in the case of email trends for construction marketing. Here are some of the future trends for email marketing that we have identified:
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With how accessible the internet is for people, emails will also be equally as accessible in the future. Emails nowadays can be rendered across many devices, especially on mobile. So, compatibility and email testing will become much more common. For those with accessibility issues, they currently cannot access their inboxes easily if at all. Voice technology is one such example of the advancements in email technology. Millions of Americans already use voice assistants, with the number expected to touch 8 billion users by the year 2023.
Using AI (artificial intelligence), businesses will be able to understand buyer behavior better and gain data-driven insights like interests, purchasing behavior, and browsing behavior. This data can then be used to set up automated campaigns that will engage leads. This automation will also make it easier to create emails that provide value to the receivers. Customer data can be made use of to personalize content. AI will also automate things like email planning and management, including A/B testing, and to improve workflows, similar to email marketing software.
Interactive email designs should integrate both interactivity and responsiveness. The emails of the future will more than likely work like miniature websites, with multiple interactive parts like videos, animated design elements, and quizzes. These kinds of emails will allow users to perform an action within the email and see the result within the email itself. If this trend comes to pass, it will increase customer engagement and click-through-rates. The best way to increase engagement is to be entertaining, not sales. Otherwise, there will be a chance of no interaction from the reader’s side.
Thanks to Gary, a new way of marketing was born, and businesses began to take advantage of it. But it was only in 1998, when the Data Protection Act was updated, that all marketing emails were required to include an opt-out option. These laws still protect individuals from being spammed without consent today. Which is why most emails now are sent only after the recipient subscribes to an email list and why they are personalized for individual receivers. So, email marketing will always be relevant, as long as it continues to evolve along with changing technologies and laws.
If you are looking for new ways to market your business and would like to try email marketing or improve your existing email marketing strategy, CMGurus can assist you in getting started with our construction marketing services. We have certified PPC and SEO experts to help your construction business reach new heights.
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