Why General Contractors shouldn’t ignore Local SEO
Let us ask you one thing! If you want to look and find anything these days, what do you do? Yes, you pick up your phone and open Google or Yahoo; some even prefer using Bing. In short, the whole world seems to be on Google. So, if you are a general contractor, sub-contractor, or a re-modeler, and want to increase business, be found on Google. That should be the prime priority of your construction business. There are many reasons why local SEO is absolutely important for contractors.
That’s why web optimization shouldn’t be taken lightly for contractor marketing. Here we will untangle various aspects related to SEO for Contractors.
What are the reasons for a contractor to need SEO?
Yes, contractors, in general, are busy on the field job, trudging hard towards the completion date. Most of their business comes through the shared connections and word-to-mouth publicity done by their happy clients. But if they want to grow, they need to do something extra. That extra you know now is SEO. Here are the reasons for a contractor/re-modeler to need SEO.
Yellow Pages have come to the internet
People think that yellow pages are outdated now. Well, no! Sites like Yelp.com, Business.com and Angie’s List are some of the big names among business review sites. These are the internet-age yellow pages. When 97% percent of people search for local businesses online, a contractor has to make the presence felt on Google. Getting registered on business review sites not only helps in local SEO but also increases credibility. Indeed. No more waiting to get calls from the new clients.
Being in the business, you know advertising, publicity, marketing, or digital marketing need money. SEO perhaps is the only digital marketing method that doesn’t cost a bomb and yields organic traffic without much hassle.
Want to push your google rankings way up to fetch leads? And, to convert those leads to valuable customers, Search Engine Optimization only will get desired results.
Why is local SEO essential for Contractors, subs, and re-modelers? Quick results! As a contractor, you have the edge over many other big construction companies trying to rank better on Google. For most of them, efforts of an SEO expert bear fruits in 3-4 months, sometimes it takes a year. Since you are a general contractor you will have low competition, and thus with relevant keywords like “contractor near me,” “best local contractor,” “top contractor services” you can be on top of Google searches within a few weeks.
How a contractor can start Search Engine Optimization for big benefits
Digital marketing for contractors can turn out to be an arduous task if the target market is not local SEO. A contractor or a construction company giving contractor services will focus first on local projects, and thus all sorts of marketing ideas for contractors should have one goal and that is to conquer local opportunities. So, how to start with local SEO?
First step: Get a website
Your online address that is your website should be there, representing you in the virtual world. A site done in a responsive web design that responds quickly to the actions of the user is step one in getting the SEO right. If you are a contractor, get a website that showcases all your projects, work ethics you follow, and how construction is your passion or first love.
Second step: Content of the website
Ignoring the content of the website will lead you nowhere. For you, local web optimization starts with relevant general contractor keywords like “general contractor in Florida” or “top contractor services near me”. Rest, the content of the website should be useful for the visitor and enriched with the right information. Make your “About Us” page interesting.
Third step: Research Keywords
To understand how keywords work, one needs to know how SEO performs. And, for that, the first thing to do is understand Google. We have come across clients who seem peeved with changing Google algorithms that sometimes causes low ranking of their website.
However, you can feel relieved that Google only wants to come up with the best results for the searchers. Don’t think that there is a shortcut for SEO to work. There is no shortcut or trick! When done right, SEO needs time to show the results, and those results are not hogwash. To crack the search algorithms, create a website with good content and relevant keywords, including keywords that are in question form. Remember, Google wants answers to give the right information as replies to seekers.
What are the two types of Keywords?
*Buying Intent Keywords
If you are a general contractor/re-modeler trying to do local SEO, your focus should be in “Buying Intent” keywords like “general contractor services,” “home renovations” “home remodeling” etc.
Other types of keywords are categorized as “Research-oriented or Intent” keywords, which intent general browsing. If someone is looking for “home interiors” that person might not need contractors to do remodeling, but in the future, the requirement may come up. Your blog content and website content should be the right mix of both types of keywords.
Fourth Step: Website Optimization
We are talking a lot about website optimization; here is how it’s done. You have to begin with your Homepage first, the entry to your website. And then focus on Service Pages. Here is a bit of detail about the main featured pages of your website.
Do you know, what’s the most crucial part of the Homepage, it is the title tag. The title tag should feature the right keyword set to help in the optimization. Don’t miss out on Meta Description, which gives a gist of the overall title tag, and helps in forming a snippet for the google searches.
Then comes the page copy. Here you tell your clients/customers/prospects/visitors to the website about your business. How you started! What do you want to do? How you have a solution to their problems? How you are different from the other contractor’s agency. Do explain in brief about your primary services. Don’t forget a convincing call to action. The page copy content should be around 800-1200 words.
Each service page should be tackle differently with the right set of keywords. Service pages also need to be optimized like Homepage with the title tag and meta description. Buying Intent keywords on service pages will only help you in local SEO.
Fifth Step: Developing Links and Citations
How to get back-links? For local contractor SEO to rock, the need is of high google rankings, and that comes from back-links provided by the credible sites with a good Domain Authority. A contractor now should be building meaningful professional relationships both online and offline with service providers like subcontractors or realtors. Ask them to give you back-links and vice versa. To know what competitors are doing to get links, use tools like Moz, Ahref, which are highly recommended by the SEO analysts.
The next is a citation. Do you know what citation is? Remember, we talked about business review sites. Yes, a citation is nothing but getting registered on these sites with complete information on your business NAP (name, address, and phone number). There are many online directories, too, like yellowpages.com, and you can even target general local and industry-specific directories also.
Sixth Step: Fetching Reviews
These days online reviews by the users/customers matter a lot. Google reviews are the most read and reliable reviews online. Under this situation, your contractor service agency should also be having good reviews to be a star on Google. Once your customers are in using your services, ask them to give good reviews on Google. You can even send your satisfied customers an email with the link to review them. You can also choose to call them to get the review. Google My Business reviews can be tremendously helpful in boosting Google rankings.
Seventh Step: Tracking the SEO campaign
How will you know you are on the right track until you track your SEO campaign performance? Here are the key metrics to monitor it.
Rankings – Whether they are improving or not!
Traffic – Is there any increase in the number of visitors?
Conversions – Are the leads converting to customers, giving business!
The tracking of any SEO campaign is done on Google Analytics. Google tools are mostly free. Install Google Search Console (formerly known as Google Webmaster Tools) to start with. You will be surprised to know that Google Analytics can even track both phone and web conversions. So for all sorts of reports and data, rely on Google Analytics.
If you understand that SEO is a long-term investment, a slow and gradual digital marketing strategy to increase ranking and help conversions, it gets easier and comfortable for you to be persistent with your efforts. Another significant step to do SEO for contractor services is the addition of Blogs on your website.
The reason behind it is that most of the general contractors don’t understand how blogging helps in SEO. However, if you think that your construction website can have a Blog where you can spread knowledge about construction, it can take your SEO to the next level. Now, you know why local SEO is absolutely important for contractors.
If you are still not thinking SEO, then it’s high time you do it. Want local SEO services for contractors? CMGurus offers all kinds of construction marketing solutions. Our SEO analysts go a step ahead in terms of research and efforts to put your website on the top.