Businesses today are in a constant battle to sell their offerings and retain customers. So, retargeting is one of the best ways that companies can promote themselves to their prospects. And since Facebook ads are not going away any time soon, if your business hasn’t started using Facebook for retargeting yet, you are probably missing out. For example, if your business is struggling with a high bounce rate on the checkout page for example, Facebook’s tracking pixel can help you identify the people who bounced. You can then run targeted ads for them based on their behavior. You should know the Facebook retargeting dos and don’ts for contractors to save both time and money.
You may have heard that the average human attention span is now shorter than that of a goldfish. Apparently, goldfish have a 9-second attention span, and humans now have 6-8 seconds. This figure came from Statistic Brain, but there is no evidence to back up these figures. So while attention spans may not be getting shorter, they are definitely evolving. And it comes as no surprise since internet users are constantly bombarded with content across multiple devices. It gets harder and harder to focus on any one thing for an extended period. So now, people need to choose the kind of content that they want to give their attention to.
Re-marketing usually refers to the process of following leads around the web with related offers. When someone visits your website, they are tagged or “cookied.” When they go to another site within the same display network, your ads are shown to them. Facebook retargeting works in the same way, except that the ads show up on Facebook.
Facebook offers marketers hyper-specific targeting abilities, which means that you can target more people, boost conversions, and lower the overall cost required to acquire each customer. Facebook retargeting works.
There are many different stats out there on how successful retargeting really is. ConnectIO found that retargeting ads are 76 percent more likely to get clicked on than display ads. Growthbadger found that 70 percent of people are likely to click on retargeting ads.
Facebook pixel is a great way to do remarketing. This snippet of JavaScript code is one that you can use to track visitor activity on your website. The code tracks people who engage with your brand. Whenever a visitor completes an action (an “event”) and you want to track them (a “conversion”), these tracked conversions appear in Facebook Ads Managers as well as in the Facebook Analytics Dashboard. To implement the pixel, you will need to have access to your website’s codebase, your pixel’s base code or ID, and access to Facebook Ads Manager.
It is easy enough to do retargeting on Facebook. But even seasoned marketers can make mistakes. You should be aware of what you should and should not do when you start retargeting. Below, are some Facebook retargeting dos and don’ts for contractors:
Some of the Facebook retargeting dos that you should remember are:
Now that you have read the Facebook retargeting dos, here are the don’ts:
Now that you know the Facebook retargeting do’s and don’ts for contractors, it’s time for you to reach the people who have shown interest in your offerings. Reach them before they choose your competitors over you, or before your competitors reach them first.
Sometimes you just don’t know where or how to start. CMGurus has some of the best social media management services for construction companies and also offers retargeting solutions. Don’t lose out on prospects; turn them into loyal customers instead.
Explore How Social Media Impacts SEO In More Ways than One While working on the search engine optimization (SEO)…
Learn How to Redesign Your Site Without Negatively Affecting Your SEO Rankings We have been taught from the time…
Get Your Visitors to Take Action on Your Landing Page Every Time Landing pages allow businesses to give singular offers…
Video has become an integral element of marketing in the past couple of years. Videos had humble beginnings with DSLRs…
Your construction brand is what you make it, and in a world where millions of…
Learn How to Develop Pre-Event Excitement through Content As a business owner or contractor, you have…