Construction Marketing Gurus https://www.cmgurus.com Website Development, Digital Marketing And Branding for Construction Companies Tue, 19 Jan 2021 14:21:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.12 How to Use Social Media to Improve Your SEO Ranking https://www.cmgurus.com/how-to-use-social-media-to-improve-your-seo-ranking/ Tue, 19 Jan 2021 14:21:42 +0000 https://www.cmgurus.com/?p=10743 Explore How Social Media Impacts SEO In More Ways than One While working on the search engine optimization (SEO) strategy for your construction company, you should look for different ways to improve your methods. There has been plenty of  endless discussions over the years about whether or not social media actually affects rankings. Social media may not have a direct effect on SEO rank, but it certainly does influence it.  Social media makes it easier for businesses […]

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]]> How to Redesign Your Construction Website Without Affecting SEO https://www.cmgurus.com/how-to-redesign-your-construction-website-without-affecting-seo/ Tue, 19 Jan 2021 13:28:46 +0000 https://www.cmgurus.com/?p=10740 Learn How to Redesign Your Site Without Negatively Affecting Your SEO Rankings We have been taught from the time we were kids that judging someone by their appearance is bad. But in the world of marketing, your prospects and customers will judge your site by its appearance. This means that you will need to update your site regularly. Contrary to somewhat popular belief, […]

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]]> How to Create A Powerful Landing Page for Your PPC Ad https://www.cmgurus.com/how-to-create-a-powerful-landing-page-for-your-ppc-ad/ Tue, 19 Jan 2021 11:22:33 +0000 https://www.cmgurus.com/?p=10736 Get Your Visitors to Take Action on Your Landing Page Every Time Landing pages allow businesses to give singular offers for visitors. The very best landing pages have a strong offer, with all the elements on the page working together to explain a brand’s value clearly. When used with pay-per-click ads, they work with the ad to get visitors to take a desired action like making a purchase. Users who […]

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]]> How to Optimize Video for SEO https://www.cmgurus.com/how-to-optimize-video-for-seo/ Tue, 19 Jan 2021 10:50:23 +0000 https://www.cmgurus.com/?p=10726 Video has become an integral element of marketing in the past couple of years. Videos had humble beginnings with DSLRs and platforms like YouTube. But taking videos and uploading them online has become easier with the use of mobile phones and numerous internet sites. And getting them to be seen has become easier thanks to SEO. So, you should know how to optimize video for SEO. […]

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]]> How to Position Your Construction Brand https://www.cmgurus.com/how-to-position-your-construction-brand/ Tue, 19 Jan 2021 10:24:36 +0000 https://www.cmgurus.com/?p=10683 Your construction brand is what you make it, and in a world where millions of businesses, both big and small are vying for the attention of their prospects, you need to stand out and position your construction brand. This is what has allowed companies like Aspirin and Kleenex to beat out their competitors for decades.   The names of these brands have become synonymous […]

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]]> 6 Ways to Create Pre-Event Content for Your Construction Business https://www.cmgurus.com/6-ways-to-create-pre-event-content-for-your-construction-business/ Tue, 16 Jun 2020 09:45:32 +0000 https://www.cmgurus.com/?p=10341 Learn How to Develop Pre-Event Excitement through Content As a business owner or contractor, you have more than likely heard of content strategy. But did you know that you can also have an event content strategy? Just like when you need to launch a new product, you have to promote your event beforehand. The main event day usually gets the […]

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]]> The Guide on How to Create A Killer Construction Marketing Strategy https://www.cmgurus.com/the-guide-on-how-to-create-a-killer-construction-marketing-strategy/ Thu, 04 Jun 2020 13:12:20 +0000 https://www.cmgurus.com/?p=10319 Before You Get to Marketing, Start on Your Digital Marketing Strategy! Before you travel to another city, you always ensure that certain things are planned, such as where you will stay, how you will get there, what to take with you and what you will do after going there. Planning in advance will ensure that you are prepared and don’t waste time […]

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]]> How to Outsource Content and Retain Your Construction Brand Voice https://www.cmgurus.com/how-to-outsource-content-and-retain-your-construction-brand-voice/ Tue, 26 May 2020 08:34:14 +0000 https://www.cmgurus.com/?p=10301 Follow these Tips to Protect and Retain your Brand Voice  Almost every kind of marketing that you do, involves some amount of content. And if you want to scale up your marketing efforts, you will need to develop and push out more content. Many construction companies end up outsourcing their content as it is less expensive than hiring someone in-house. But this process […]

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]]> Strategies for Advertising and Marketing on Social Media During COVID-19 https://www.cmgurus.com/strategies-for-advertising-and-marketing-on-social-media-during-covid-19/ Wed, 20 May 2020 12:39:31 +0000 https://www.cmgurus.com/?p=10288 Advertising and Marketing Strategies for Construction Businesses With more people being forced to stay at home, they are trying to keep themselves engaged and entertained. And one of the places they are spending more time on, is social media. Which means that you should be there too! Have a look at several different platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Reddit. You should do advertising […]

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]]> 7 Landing Page Hacks that Will Boost Your Sales https://www.cmgurus.com/7-landing-page-hacks-that-will-boost-your-sales/ Wed, 06 May 2020 07:41:36 +0000 https://www.cmgurus.com/?p=10252 Create Effective Landing Pages Using these Simple Landing pages are great additions to your marketing campaigns. They help you share a specific message with a targeted audience and capture leads. Your landing page is where people will arrive after clicking on your ad or a link in your email. It is where they will either make a purchase, sign up for something, or download a document. So […]

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