Construction Businesses Should Use these Handy Lead Generation Tools
There are millions of businesses that are battling it out for people’s attention. You must find a way to bring in relevant traffic, make better offers than your competitors, and optimize how you do lead generation. Fortunately, there are lead generation tools for construction businesses out there that handle most of the more technical aspects of lead generation so that you can market efficiently and within your budget.
But what is lead generation?
To understand how to generate leads, you need to understand what a lead is.
A lead is any person who shows an interest in a company’s product or service. Lead generation is the process of attracting and converting people into someone who indicates interest in your company’s product or service.
You can either consider the lead generation services of a marketing agency or handle lead generation yourself through tools.
Alternatively, if you would rather handle lead generation on your own, with the help of lead generation tools. But how will you know which one is right for your business? Below is some information that can help you decide.
Why Use Lead Generation Tools
A good lead generation tool should effectively allow you to capture more qualified leads. You should be able to quickly reach your goals in a cost-effective way and in a greater volume.
There are so many types of lead generation tools that help you capture leads depending on your needs. There are on-page, inbound, outbound, email marketing, and search marketing tools. These tools offer basic features for free or during a free trial period. Once you pay for a package you will be able to use more features and market to more people.
To understand more about the different types of leading generation tools out there, and which ones are the best in the biz, read on.
On-Page Lead Generation Tools
On-page lead generation tools allow you to capture more leads from visitors who are already on your website.
OptinMonster generates leads from your existing traffic. Use the tool’s templates to create lead capture forms, and add popups, floating bars, and slide-ins to your site. You can target your campaigns by location, activity, device, and more. At the basic level, you get simple reports, page–level targeting, unlimited campaigns, up to 3,500 pageviews, and one site. With the advanced packages, you get additional features such as full reporting, integrated A/B testing, device targeting, geolocation targeting, campaign scheduling, and custom branding.
Price: The basic package begins at $9/month.
Price: The tool is free to use during the 14-day trial. The basic package starts at $79/month.
Inbound Lead Generation Tools
Inbound lead generation tools let you bring more leads to your website and other channels.
HubSpot Marketing can be used free, and it allows users to capture, store, and nurture leads. The leads can be collected through forms, popup forms, live chat, chatbots, and more. The dashboard lets you know which of your marketing efforts are generating the most leads. Track the channels that are driving high engagement and easily sync leads from your ad networks.
Price: Free email tools can be used for up to 2,000 emails with Hubspot branding. The basic package begins at $35/month.
Outbound Lead Generation Tools
While outbound marketing doesn’t get as much love as inbound marketing does, this type of marketing is still an effective way to get more leads.
Constant Contact provides real-time tracking tools that let you know who is opening, clicking on, and sharing your emails. The tool offers templates and a drag-and-drop editor that are optimized templates. Emails can be triggered based on where your contact clicks, you can segment contacts, and send emails automatically to non-openers. You can even upload contact lists through Excel, Outlook or Salesforce and get updates on unsubscriptions, bounces, and inactive emails.
Price: The first month is free. The basic package starts at $5/month.
Search Marketing Tools
Organic and paid search marketing are the most important ways to bring in new visitors to your site and to get prospects to complete an action.
While more well known for its keyword research features, this search engine optimization (SEO) tool is great if you want to perform a site audit. You will be able to see a checklist of your site’s SEO opportunities. Take your site to the very top of search engine results pages (SERPs) by viewing your competitor’s best keywords. You can also view your new organic competitors and observe how domains change position. You can also do organic research, advertising research, and get traffic analytics.
Price: The basic package starts at $99.95 per month. You can avail a 16 percent discount if you sign up to get billed annually.
Google Analytics is the most powerful tool of its kind. It allows you to understand how people are using your site so that you can provide them with a better experience. Amongst the plethora of features offered by this tool is traffic reporting, goal setting, custom metrics, content grouping, real-time reports, conversion tracking, keyword referrals, third party referrals, custom dashboards, and integration with Google and non-Google products.
Lead generation tools are great ways to ensure that you have regular qualified leads. By using lead generation tools for construction companies, you can stay ahead of other construction businesses. Create landing pages, collect data about your prospects, collect emails or run email marketing campaigns. Whatever you want to do, there is more than likely a lead generation tools for it.
But even with the assistance of lead generation tools for construction, it can be challenging to do lead generation marketing. CMG is the best seo agency for construction companies. Our lead generation specialists will ensure that you get high quality leads regularly. If you are looking to gain even more conversions, we also offer PPC management for construction companies.