Why a Construction Company’s Website Should Have A Responsive Website Design
The average time that a consumer spends on his/her smartphone is more than five hours! You will also be surprised to know that 57% of all U.S. online traffic now comes from smartphones and tablets, according to the Bright Edge survey of 2017. Another Adweek survey found that every year, there is an 88% increase in the time spent by people watching videos on their smartphones. With people increasingly using mobile devices to browse the internet, your construction company also needs a responsive website design. This will make it easier for visitors to navigate through your website on mobile devices.
In this blog, you will find answers to:
- What is a mobile-friendly website?
- How is a mobile-friendly website different from a responsive website?
- Is a responsive website the same as a mobile-optimized website?
- Why should a construction company’s website have a responsive website design?
Usually, businesses ask for a robust, mobile-friendly website. And as per today’s time and trend, a responsive web design for a construction website is suggestible. But do all mobile-friendly websites need to be made responsive?
What is a mobile friendly website?
A mobile friendly website is designed to work the same way on all devices. The site would be identical for desktops as it for a mobile device. A mobile-friendly design doesn’t have fancy features like navigation drop-downs and flash animation. A mobile-friendly website also compresses the size of images so that they load faster but don’t lose their quality.
How a mobile-friendly website is different from a responsive website?
A website built with a responsive design is not just mobile-friendly but mobile-optimized too. What a mobile-optimized website does is that it allows mobile users to access it no matter which device they access it from.
Web development for construction companies is a daunting task. And, when the services you provide are related to construction documentation or an e-commerce site supplying building materials, a responsive website design is the only solution.
What is responsive website design? What are the features?
According to Google, mobile searches have grown over 80 percent in the last two years. Those employed in the construction industry often work long hours to finish projects on time. If they are using their mobile phones to fetch information, they need quick results so that they save time. Thus, the need for the hour is a responsive web design for a construction company.
There are a few key features that make a responsive web design. First, of course, it should be easily accessible, take less time to load and should function on mobile. The other features include single column layouts and large graphics with prominent white-space borders and a minimalist design.
Why construction companies should have a responsive website design
You need a responsive website design so that prospects and customers continue to use your website. Here are more reasons why a construction company’s website should have a responsive website design.
1. Give your visitors a seamless experience
“53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12%” (Google, 2018). This is why a seamless experience is significant if your construction company wants to get more leads and conversions. A responsive website design ensures that a visitor to your website can browse through your pages, services/products, and find the right information at the right spot without any problem. Your target audience should be able to contact you with the click of a button.
Don’t let your customers struggle with the browsing experience on your website. Otherwise, they will pay a visit to your competitor’s website before you know it.
2. Google focuses on responsiveness when it indexes websites
“46% of people say they would not purchase from a brand again if they had an interruptive mobile experience” (Google, 2017). In 2015, Google changed its algorithm, favoring mobile-friendly websites. With this step, websites optimized for mobile were ranking better than those that weren’t.
So, if you have a responsive website, Google is more likely to show your website higher up in results than those of your competitors.
3. Responsive web design is good for brand reputation
“80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions” (Google, 2018). Yes, brand reputation matters, and if your construction company’s website is optimized for mobile, you will reap the benefits.
A website that loads fast, has simple navigation, and has a sleek design, will automatically help in brand recognition too. You can’t afford to give your customers a bad website experience.
4. Mobile is everywhere
“Up to 70% of web traffic happens on a mobile device” (CIODive, 2018). Nothing can take the place of your mobile phone in terms of ease of use and access to information. People take their mobile literally everywhere, even to the bathroom. The smartphone is turning out to be more of a companion than desktop computers. And in the construction industry, to look for construction marketing services, or construction companies nearby, people turn to Google first.
This reason is enough to have a mobile-optimized website. A responsive website design is what today’s customers expect from brands.
Do you know: 6 Types of Digital Marketing Best Suited for Construction Companies
5. Functionality on all devices
“51% of customers say that they use mobile devices to discover new brands and products” (Bright Edge, 2017). A responsive website design not only looks great and but is also easy to navigate. It should function well on all devices, whether it is accessed from a smartphone, tablet, or laptop of any size. So, when your goal is to beat your competitors or rebrand your construction business, you should go for a responsive website design.
In order to reach out to an audience that is already pressed for time and wants to scroll through a website that is easy on their device as well as their data, a mobile-friendly responsive website is the answer.
With time, the dependability on mobile for anything or everything will only rise. So, if you want to stay ahead of the competition with the right image online, a responsive website is the basic requirement. Having an adaptive design website for your construction website will give you these advantages over others:
- Better ranking on search engines
- More organic search results
- Increase in leads through mobiles
- Better chances of conversion for business
- Less stress on devising a construction marketing strategy
These are the main reasons why your construction company needs a responsive website design!
Come to CMGurus for an attractive, super-functional, contemporary, and user-friendly construction website. We have proficient responsive website designers for your business.