Your Construction Company Needs a Responsive Website Design. Here’s why!

why responsive website design

Why a Construction Company’s Website should be Mobile-Friendly Responsive Website Design

Do you know the average time a consumer is spending on his/her smartphone is more than five hours! You will also be surprised to know that 57% of all U.S. online traffic now comes from smartphones and tablets, reveals the Bright Edge survey of 2017. Ad-week survey found every year, there is an 88% growth in time spent watching videos by people on smartphones. After going through these vital data, what is the first thing that comes to your mind? Yes, your construction company also needs a Responsive Website Design, that makes it easier for visitors to navigate through your website on mobile.  

In the blog, you will find answers to:

What is the mobile-friendly website?

How is a mobile-friendly website different from a responsive website?

Is a responsive website the same as the mobile-optimized website!

Why a construction company’s website should be Responsive Website Design?

Usually, businesses ask for a robust, mobile-friendly website. And as per today’s time and trend, a Responsive Web Design for a construction website is suggestible. But do all mobile-friendly websites need to be made in Responsive? Well, no, it’s not the requirement.  

What is a mobile friendly website?

A mobile friendly website is designed to work the same way on all devices. The site would be identical for the desktop as it for a mobile device. A mobile-friendly design doesn’t have many features like navigation drop-downs, also no flash animation. A mobile-friendly website also compresses the size of the actual site to make it more understandable to the reader. 

How a mobile-friendly website is different from a responsive website?

A website built on Responsive Website Design is not just mobile-friendly but mobile-optimized too. What a mobile-optimized website does is that it reformat itself for mobile users and doesn’t shrink or compresses the desktop website. 

Web development for construction companies is a daunting task. And, when the services you provide are like SunRay Construction Solutions, which is into construction documentation, or an e-commerce website supplying building materials, a responsive website design is the only solution. 

What is responsive website design? What are the features?

Design features of a mobile-friendly site
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As per Google, Mobile searches have grown over 80 percent in the last two years. Construction people who are sometimes even burning the midnight oil to finish the project on time are usually have less time to spend on mobile. If they are using mobile for fetching information then they need it quick so that they save time. Thus, the need for the hour is a responsive web design for a construction company.

Do you know what are the key features that makes a responsive web design brilliant for mobile? First, of course, it is easily accessible, takes less loading time and is light on your mobile. The other features include: Single column layout, large graphics with prominent white-space borders, minimalist, sharp and smart design, Easy on the thumb and most importantly they come with small-size image files that are quick to load. 

Why a construction company’s website should be Responsive Website Design?

Now, when you have understood the differences between mobile-friendly, mobile-optimized, and Responsive Website Design, it’s obvious that you need a responsive website design to stay up-to-date and to cater to the clients who require simple, fast and result-oriented website design. Here are more reasons why the construction company’s website should be Responsive Website Design 

1. Give your visitors a seamless experience.

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53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12% (Google, 2018). That’s why a seamless experience is significant if your construction company wants leads and conversions. A responsive website design assures that a visitor to your website can browse through your pages, services/products, and find the right information at the right spot without any problem. Your target audience should be able to contact you with a click of a button.  

Don’t let your customers struggle with the browsing experience on your website. Otherwise, they will be visiting the competitor’s website before you even know.  

2. Google focuses on responsive websites when it index websites

why responsive web design
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46% of people say they would not purchase from a brand again if they had an interruptive mobile experience (Google, 2017). In 2015, Google changed its algorithm, favoring the mobile-friendly websites. With this step, websites optimized for mobile were ranking better than those that weren’t 

So, if you have a responsive web design construction company’s website, Google is more likely going to show your site on searches then that of your competitor.  

3. Responsive web designed website is good for the Brand reputation

mobile-friendly website
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80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions (Google, 2018). Yes, brand reputation matters, and if your construction company’s website is optimized for mobile, you will reap the benefits of your reputation. 

A website that is loading fast, simple in navigation, and is suave as well as sleek, it will automatically help in brand recognition factor too. You cant afford to give your customers an ugly website experience.  

4. Mobile is everywhere

mobile traffic
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Up to 70% of web traffic happens on a mobile device (CIODive, 2018). Is there anything that can take the place of mobile in your life. You are taking mobile literally everywhere, even to the washrooms. A smartphone is turning out to be more of a companion than a device that is helping you to maintain connectivity. Naturally, to look for construction marketing services, or construction companies near them, they will be first searching on Google.  

Well, this reason is enough to have a mobile-optimized website. A responsive website design is what today’s customers expect from the brand.

Do you know: 6 Types of Digital Marketing Best Suited for Construction Companies

5. Functionality on all devices

mobile for brand recognition
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51% of customers say that they use mobile devices to discover new brands and products (Bright Edge, 2017). A construction website made in responsive website design not only looks great and feels nice, but is also technically savvy. Yes, it functions well on all the devices, be it smartphones, tablets, or laptops of any size. So, when your goal is to beat the competitors or rebrand your construction business, you should go for a Responsive website design.  

In order to reach out to the target audience who is running short of time and wants to scroll through a website that is easy on eyes as well as on their internet pack, a mobile-friendly responsive website is “the” answer.  

Conclusion

With time, the dependability on mobile for anything or everything will only rise. So, if you want to stay ahead in the competition with the right brand image online, a construction responsive website is the basic requirement. Having an adaptive design website for your construction website will give you these advantages over others: 

  1. Better ranking on search engines 
  2. More organic search results 
  3. Increase in leads through mobiles 
  4. Better chances of conversion for business 
  5. Less stress on devising a construction marketing strategy  

Do we need to say more about why your construction company needs a Responsive Website Design! 

Come to CMGurus for an attractive, super-functional, contemporary, user-friendly construction website. We have proficient responsive website designers for your business.