Why Social Media Is Crucial for Construction Companies
Social media marketing should be part of your overall marketing strategy. Period. Using social media marketing for construction companies is essential to boost awareness, reach, and sales for your company. And every business now, irrespective of its size, industry, or service, should have a social media presence on at least a few social media platforms.
Social media networks are all about being “social.” This means that you should interact and engage with your followers. These platforms can also be used to help you analyze your competition, share relevant content and monitor results. And using social media to make this all happen is quite easy.
Why you should invest in social media marketing for your construction company
While construction and social media may not sound like the best combination, social media platforms are great ways for you to connect and engage with potential clients and to see what other companies are doing to help their businesses as well. Social media works best to also bring in more leads.
These are some other reasons why you need to do social media marketing for construction companies:
Reach specific audiences through different social media channels
There is a different type of audience on every social media platform. So, instead of wasting money marketing your business to every single user, you can just reach your target audience through highly targeted demographics. This will help to drive traffic to your site. Each social media platform requires different types of content in different formats. So whether you are cross-posting with small tweaks or creating different posts for each platform, keep in mind your audience, platform, and message.
Spend less to advertise to your target audience effectively
Social media offers a very high Return on Investment (ROI) for advertising and marketing. This ensures that even small businesses can maintain a social media presence, engage with customers, and make more sales. ROI can be easily measured by dividing your investment by the number of sales, with the use of Key Performance Indicators (KPIs). After the end of a campaign, you can gather data and results to calculate ROI. In this way you can constantly monitor and re-strategize your marketing.
Easily establish yourself as an expert in the industry
Establishing your company as one of the experts in the construction industry is what you should strive to achieve. Many businesses can struggle for years to get there. A combination of things, if done right, can establish your brand as a leader. This includes knowing your audience, creating content that they find valuable, sharing your story, and connecting with influencers and interact with more established businesses. To do this, one of the ways is by sharing articles from your site’s blog.
Increase inbound marketing to your website
Social media provides an additional opportunity to direct inbound traffic to your website. So while these platforms are mainly used for brand awareness and engagement, they can also drive traffic to your website. If your content is high quality and offers value for your target audience, the more engagement you will receive. With more engagement, there will be more website traffic. Once at your site, you will have the opportunity to convert leads, especially if your website is optimized for conversions.
Engage directly with your audience
Social media allows you to connect directly with your audience in real-time. If you have high-quality content being shared regularly, your followers will continue to interact with your posts and with each other. This will ideally lead to community-building. The comments that they leave along with reviews (if the platform supports it) will give you real-time feedback. Additionally, you can quickly answer questions through Facebook, Twitter, and Instagram. This is called social customer service.
Share before and after pictures
A great way to showcase your construction skills and work is by sharing before and after pictures of any projects that you are working on. These images will serve as a portfolio in themselves as people will be able to see your work. It will also be easy for those who are interested in your work to share around their circles if they like what they see. Just be sure to take permission from the property owner beforehand.
Social media marketing ideas for construction companies on different platforms
In addition to the tips mentioned above, it is also important to understand the importance and uses of each social media platform. The big three – Facebook, LinkedIn, and Twitter, are the social media platforms on which you can market your construction business better. Construction companies can promote their products and services, increase brand awareness, and provide customer care.
Facebook Marketing – Interact and keep in touch with clients
As the undisputed king of social media, if your business is not on the platform, you may have just dug your own grave. With over two billion users, businesses can market to a larger audience. You can use insights to monitor campaigns, respond directly to customer messages, and interact with your followers through your posts. In the “About” section, your customers can easily find how to contact you, share your posts and directly inbox you if they have queries. It is also easy and affordable to launch ads and interact directly with customers.
Don’t miss: “6 Facebook Marketing Tips for Construction Companies”
LinkedIn Marketing – Network and connect with industry professionals
Unlike on other social media platforms, LinkedIn is meant for professionals. Businesses can sign up as a “Company Page” and join groups. With a company page, you can view the “Company Page analytics,” which lets you view engagement on individual posts, page traffic and follower demographics. LinkedIn is perfect to connect with industry experts and other construction businesses through InMail. You can also list opportunities within your company and network for work that needs to be done on new projects.
Twitter Marketing – Share quick info and get to know influencers
When tweeting, use two to three hashtags per tweet, not more than that. When you receive replies to your tweets, tweet back! You can use Twitter tools to post and Twitter analytics to see how many people clicked on your tweet, impressions and how many are engaging with you outside of your follower count. Twitter is great to share quick tips, and to connect with influencers in the construction industry. Using relevant hashtags is also a great way to reach people who are interested in certain subjects.
Like any other marketing channel, using any one social media alone will not be enough if used as your sole marketing tactic. It will be much more effective as part of your broader construction marketing strategy. But individually, it is an affordable and effective way to do marketing. Overall, this is why social media for construction companies is so essential.