Is Facebook helpful for General Contractors to get more Leads!
Do you know Facebook is the number one ad channel for both B2B and B2C companies? Yes, social media these days is an excellent revenue generator with more leads coming to you through Facebook mainly. Don’t you want to know how lead generation with Facebook works for contractors!
The first doubt which every contractor has is how helpful Facebook is for their business because they don’t have time to invest in keeping a track on Facebook postings and run ad campaigns. Indeed contractors know that there lies a high potential for leads on Facebook, but they are also aware that most of these leads are usually soft leads, not reaching the final stage of buying.
We understand you are into building and remodeling, and that’s your focus, but managing Facebook ads is not something everyone would like to do or is a pro in it. You are a contractor first.
Why and When a Contractor should do FB Marketing
Don’t be surprised when we tell you that 94% of social media marketers use Facebook to advertise ads and other promotional activities. So, as a general contractor, Facebook marketing should also benefit you. Facebook advertising is indeed the most prominent way of marketing and branding a construction company. But is it required by all! Let’s see what the reasons are for a contractor to do Facebook marketing:
- You have a company that has a proven track record of excellent performance.
- You trust your brand and know that others will also bestow the same virtue on your brand.
- You have a website with a landing page to convert leads.
- You offer services worth hundreds of dollars.
- You have reliable digital marketing strategists to come up with result-driven campaigns.
- You know Facebook marketing or other types of Social media marketing may take time to bear sweet fruits.
- You are open to challenges and changes.
How to Start with Facebook Advertising?
When you have set your agenda for professional growth through Facebook, proceed wisely. Facebook is only one of the mediums that can help to strategize digital marketing for contractors. Here’s step by step guide to the entire planning of Facebook advertising to generate leads:
1. Set the GOAL
Do you start the day without a plan? No, isn’t it! Every day for a contractor has a goal set. In the same way, Facebook advertising also needs to have a goal–setting. Promotion of brand, increasing followers, likes, generating leads can be the set of goals.
2. Branding on Facebook
The next step is branding on Facebook. After you have set the goals and all set to go. Improve or rebrand your Facebook page. Try to have a video from the project on the cover page. Set a tone for the posts. Be entertaining and at the same time, engaging for your target audience. Choose to post good reviews about your construction company on Facebook, tagging the client/customer.
Get to know: Awesome Facebook marketing ideas for contractors
3. Conceptualizing Ads
Now, comes the time to create and conceptualize the ads. If you are clueless about Facebook advertising, social media marketing agency near you can take away most of the pain. Yes, because once you have decided to Ads need to conceptualized as per the requirement of FB. Here are the types of Facebook Ads:
The simple and most popular type of Facebook ad. Through a photo ad, you can upload an image and link it to the page on your site. The character limit is 90 characters for the post description. You can post photos from the job site to make it look real and exciting.
Video ads need a bit of strategy and staging. Focus on your best service to come up with an ad. Have a team of social media marketers, writers, and videographers to make an ad. One can even put 2D-animated ads that a talented multimedia designer can produce. Our suggestion would be: don’t get carried away, keep it short and sweet.
This ad form has been a recent addition to the ad type. Since people love to follow a slideshow when it comes to consuming news or information online, the same concept is into action in carousel ads. In this ad, you can post a list at one go, be it pictures, products, website pages, or blog posts. It gets easier for the visitor to swipe through the ad. A contractor can use carousel ads for showing multiple products, projects, newsletter subscriptions, discounts – anything and everything.
Lead ads are usually “form fill-up” ads. You can cut the chase for the visitor who is on your website and give out the details. Run a lead ad, and you can have the required data of all the people who have shown interest in your company for contractual or remodeling services. These ads show on the user’s news feed and don’t give an impression of a typical ad.
You can boost any post to get more interaction. A boosted post has high visibility and is organic, but the money used here is the money allocated to the advertising of your company on FB. A boosted post works as an ad as it is a promotional act and increases the brand presence on FB. Think before boosting a post because it should be knowledge-worthy for others who are going through the information. If you have a blog on work ethics or safety guidelines on the job site, that kind of blog posts can be boosted to gain popularity.
4. Setting up of ADS
Now, you know how ads get conceptualized for an ad campaign. These ads need to be optimized for conversion. After thorough reviews and brainstorming, launch the campaign. Once the ads go live, monitor it on Facebook for analytics. If an advertisement is not performing, you can remove it too.
What are the factors that lead to a successful ad campaign?
Let’s simplify Facebook marketing for contractors. To run a successful ad campaign on Facebook, a contractor needs expertise in Social Media Management. Even if he/she is not clear about the social media marketing gimmicks, especially what works on Facebook, trusting a social media marketing agency is highly suggested. Here are the factors that make an ad campaign hip and happening:
1. Be real with your goal
You started with the setting of the goal for the ad campaign. And that you and your team as marketers should understand in and out. When a customer sees the ad, he/she should have no doubts about what you are offering. Your prospect is the key to a successful ad campaign.
2. The sales process should be prompt and active
You want the visitor to be a customer. And if the customer is putting trust in your brand, they want to take your service. If your sales process is not active, the customer will turn hopeless. Sometimes they need to be taught about the product and services. And that is done through the FB ad. What follows next is the right assistance to convert the lead.
3. Don’t ignore the numbers
With the ad metrics in place, you will be able to fetch the correct data about the ad campaign. The ad performing better than others should be playing at the forefront to leverage and get the best results.
4. Investment on Ads
Facebook advertising is suggested strictly when a company is willing to put on money consistently for some time. If your construction company is bothered about the finances allocated to social media marketing, you should have second thoughts on whether to proceed or not. For a strategy to lure leads, time matters.
Facebook Marketing for Contractors – an overview
The trend of social media presence with construction companies is catching up fast. Even if you are not doing Facebook advertising, you have to be present on Facebook for brand recognition and identity. That’s the reason why Facebook marketing for contractors needs to be done with advanced planning and social media strategy, keeping in mind all the aspects of the business as well as goals.
As a contractor, one should also be cautious of the fact that Facebook ads alone will not be of great advantage to increase sales. Your construction company’s website, along with your design and marketing team’s presentation and persuasion skills, will take Facebook marketing through ads to the next level.
At CMGurus we understand your need for Facebook advertising. We are a marketing agency for construction and other marketing services and solutions. Our contractor marketing services are data-driven, result-focused, rock-solid strategy to scale up your business.