The Construction Industry Should Jump on these Email Marketing Trends
As a marketing tool, email is perhaps the best way to reach out to your audience. Email marketing is easy to integrate into existing campaigns and can offer many benefits to your construction business.
Email marketing benefits
Planning email marketing for construction companies is one of the best things to do to advertise products and services. There are so many benefits to email marketing that the results are easy to see and worth the effort as well. Below are some of the biggest benefits of email marketing:
- Create stronger relationships with your customers by sharing information with them regularly and consistently. This value you give them help strengthen your relationship.
- Drive more conversions than through social media marketing. McKinsey reports that an email order value is at least 3x times higher than a social media post’s order value.
- Increase traffic to your website by including a link to one of the pages or a compelling call-to-action that readers have to click on to complete an action on your site.
- Directly reach your customers without worrying about organic or paid reach. Emails reach everyone in your email list, unlike the efforts you have to put in for SEO or ads.
- Boost sales by sending emails consistently and regularly, with personalized content. Share information about services and products
Trends constantly change, and this is true even for marketing methods that are used by construction companies. Here are some of the future trends for email marketing that we have identified:
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Email accessibility for everyone
With how accessible the internet is for people, emails will also be equally as accessible in the future. Emails nowadays can be rendered across many devices, especially on mobile. So, compatibility and email testing will become much more common. For those with accessibility issues, they will not be able to access their inboxes easily if at all. In the US alone, 15% of adults have trouble with hearing. Voice technology is one such example of the advancements in email technology. Millions of Americans already use voice assistants, with the number expected to touch 8 billion users by the year 2023.
Technology will drive email marketing
Using AI (artificial intelligence), businesses will be able to understand buyer behavior better and gain data-driven insights like interests, purchasing behavior, and browsing behavior. This data can then be used to set up automated campaigns that will engage leads. This automation will also make it easier to create emails that provide value to the receivers. Customer data will be made use of to personalize content. AI will also automate things like email planning and management, including A/B testing, and improve workflows, similar to email marketing software.
More interactive email designs
Interactive email designs should integrate both interactivity and responsiveness. The emails of the future will more than likely work like miniature websites, with multiple interactive elements like videos, animated elements, and quizzes. These kinds of emails will allow users to perform an action within the email and see the result within the email itself. If this trend comes to pass, it will increase customer engagement and click-through-rates. The best way to increase engagement is to be entertaining, not sales. Otherwise, there will be a chance of no interaction from the reader’s side.
Email marketing laws are always changing
Thanks to Gary, a new way of marketing was born, and businesses began to take advantage of it. But it was only in 1998, when the Data Protection Act was updated, that all marketing emails were required to include an opt-out option. Today, emails are personalized for individual receivers. These laws still protect individuals from being spammed without consent today. This is also why most emails today are sent only after the recipient subscribes to an email list. So, email marketing will always be relevant, as it continues to evolve along with changing technologies and laws.
If you are looking for new ways to market your business and would like to try email marketing or improve your existing email marketing strategy, CMGurus can assist you in getting started with our construction marketing services. We have certified PPC and SEO experts to help your construction business reach new heights.